The rebranding reflects a post-pandemic future that will have both physical and virtual gatherings, the company says.
In a nod to a post-pandemic world that is expected to be a hybrid of physical and virtual gatherings, Zoom has unveiled its Events platform to help users produce interactive and engaging virtual experiences. The company cited a recent study it did that found that over half of U.S. consumers plan to attend events in-person and virtually.
In the U.S., the study found that 80% of respondents agreed everything will continue to have a virtual element post-pandemic, with 52% saying they planned to enjoy events both in-person and virtually. Zoom said this reinforces the need for an all-in-one platform to create seamless hybrid/virtual events.
While very few respondents said they think activities…