Video usage in businesses growing

Companies are recognizing that while video conferencing has its place, there is power in creating different types of videos.

Image: iStockphoto/AndreyPopov

Aiming for the personal touch, Stephanie Cox began using videos to illustrate customer success stories in her business, Lumavate, in 2018. Although the first use case was for sales, Cox, president of the Indiana-based firm, which makes a low-code app development platform for marketers, recognized the power videos can have.

At the start, “we wanted to create one-to-one videos for every prospect we reached out to … so we’d send a personalized video,” Cox said. To do that, Lumavate used a video platform for businesses called Vidyard.

“In the last three years, videos are now in every aspect of our company,” including marketing and customer service. If someone calls…

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