The rise of videos in emails

A new study finds emails with embedded video messages tended to “neutralize the negative experience of email.” Cisco also unveiled a video platform Tuesday.

Image: iStock/anyaberkut

Videos embedded in emails pack a greater punch in the new digital-first world, according to a recent study by the online video platform Vidyard.

The study, conducted by cognitive neuroscientist Carmen Simon, makes the case that “email may be necessary but … it’s not an enjoyable experience” and produces a “negative emotional experience.”

Separately, one in two Gen Zers and millennials report they “don’t know how they’d get through life” without video, according to a survey by Google.

Meanwhile, Cisco Tuesday announced its new asynchronous video platform, Vidcast, which the company said enables users to create and share short video…

Keep reading the full content on the TechRepublic site.


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