The rise of videos in emails

A new study finds emails with embedded video messages tended to “neutralize the negative experience of email.” Cisco also unveiled a video platform Tuesday.

Image: iStock/anyaberkut

Videos embedded in emails pack a greater punch in the new digital-first world, according to a recent study by the online video platform Vidyard.

The study, conducted by cognitive neuroscientist Carmen Simon, makes the case that “email may be necessary but … it’s not an enjoyable experience” and produces a “negative emotional experience.”

Separately, one in two Gen Zers and millennials report they “don’t know how they’d get through life” without video, according to a survey by Google.

Meanwhile, Cisco Tuesday announced its new asynchronous video platform, Vidcast, which the company said enables users to create and share short video…

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