A new study finds emails with embedded video messages tended to “neutralize the negative experience of email.” Cisco also unveiled a video platform Tuesday.
Videos embedded in emails pack a greater punch in the new digital-first world, according to a recent study by the online video platform Vidyard.
The study, conducted by cognitive neuroscientist Carmen Simon, makes the case that “email may be necessary but … it’s not an enjoyable experience” and produces a “negative emotional experience.”
Separately, one in two Gen Zers and millennials report they “don’t know how they’d get through life” without video, according to a survey by Google.
Meanwhile, Cisco Tuesday announced its new asynchronous video platform, Vidcast, which the company said enables users to create and share short video…