Salesforce announces partnership with FedEx, new features to marketing cloud

The two companies will offer a single platform aimed at e-commerce and supply chain management. Salesforce’s marketing cloud will receive enhancements focused on personalization and customer satisfaction.

Salesforce this week announced a multiyear partnership with FedEx and artificial intelligence updates to its marketing cloud. The partnership with FedEx is designed to help the companies deliver end-to-end e-commerce and supply chain management. Under the terms of the partnership, Salesforce Commerce Cloud and Salesforce Order Management will be integrated with FedEx’s ShopRunner e-commerce platform.

The growth of e-commerce is putting pressure on retailers to ensure great customer experiences while keeping up with growing demand, FedEx said. Retailers have to manage multiple, complicated inventory management systems to fulfill orders and process returns while struggling to reach their customers in…

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