Pandemic-induced collaboration: Adobe’s billion-dollar acquisition

While the acquisition focuses on video, it rounds out Adobe’s collaboration capabilities and extends them to the final frontier of video—a medium that has been notoriously difficult to collaborate within.

Image: iStock/deagreez

The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration capabilities surged. One by-product is the red-hot acquisition market for these technologies. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software. 

While the acquisition focuses on video, it rounds out Adobe’s collaboration capabilities and extends them to the final frontier of video—a medium that has been notoriously difficult to collaborate…

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