Platforms are all the rage, but recent legal actions against Apple and Google show the perils of “pigging out” on the participants of your platform.
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Platform businesses, where technology serves as a backbone that facilitates transactions between two or more parties, have become a big business and an aspirational goal for many companies. Early tech-driven examples include platforms like Amazon Marketplace or eBay, where the technology allows buyers and sellers to transact business, and the platform owner takes a small cut. Perhaps some of the most lucrative platform businesses are the app stores created and owned by Apple and Google.
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With Apple, not only do potential developers need to pay $99 to $299 for access to the…