A new Microsoft Store: What does it mean for you and your business? A lot, actually

Microsoft is launching a new version of its Store with Windows 11. There are lots of changes for consumers and businesses.

Microsoft unveiled its Store with Windows 8. Originally intended to be the distribution method for the new Appx packages introduced alongside the WinRT SDK, it’s since grown substantially, adding support for the newer cross-SDK MSIX, as well as hosting video and games downloads for Xbox. Now with the advent of Windows 11, the Microsoft Store is set for a new lease of life.

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It certainly needs it. Even with attractive revenue share models, it’s never had the success of Apple’s App Store or Google’s Play Store, and is often seen as a home for copies of more popular applications. Much of that’s due to lack of support for apps built with the older Win32 SDKs and a reliance on its own payment tools rather than many software…

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